Thanks to the launch of Zillow the real estate world is taking a big step toward the future. The main goal of Zillow is to assist buyers and sellers in the steps to find or sell a home.
Zillow believes that real estate should be simple and free of complicated websites and restrictions. This is why Zillow has created tools to help provide free valuations for every home in America. As the website increases in popularity Zillow will continue adding tools to help users in their home buying process.
Zillow has provided a fast and easy to use tool to determine the market value of your home. Zillow bases their housing evaluations on tax records and publicly available data.
The tools that Zillow uses for determining market valuation have a 10% margin of error. Zillow is continuously updating their software and striving to provide the most accurate user experience.
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Zillow has drawn the attention of real estate agents who fear that websites like this could hurt their business.
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Innovation can force changes in stagnant industries and change can be hard for many individuals.
Technological advances should be welcomed by industries trying to remain at the top of their game.
The main question you should be asking is how you can use Zillow to your advantage. The biggest asset Zillow has is pricing information so you must combine that with value you provide to buyers.
Even though pricing information is important there are others that can be equally valuable.
Although information is a great tool you cannot survive on information alone. Information and the appropriate action can help make your business profitable. Knowledge is the key to interpreting the information.
Having prior experience in the real estate world can be valuable in interpreting the information and take action.
Your goal should be to improve upon what Zillow has done. That goal is to provide the information your clients want and provide a unique client experience.
This is one way you can make Zillow fit your needs.
If you study Zillow and find ways to improve upon their feature, use that to better serve your clients.
Zillow can be used to help with presentations and one on one client interviews. Show your client the results on Zillow and inform them the amount you can save based on similar Zillow results.
You can also use the value estimation tools provided by Zillow to help teach and inform your client.
Showing the client data provided by Zillow is a great way to compare your rates and services.
Zillow might have a better price, but you can provide a better service and value.
Do not underestimate what value and service can bring to your business.
At the end of the day value and service are all that matter.